New Gen: Fall 2019 | HYPEBEAST


New Gen: Fall 2019

Fire tunes that will make you move.
New Gen is HYPEBEAST’s new series that spotlights the most promising up-and-comers in the music game. Every season, we will highlight 10 of the most talented and/or buzzworthy new artists from all corners of the globe, across all genres.

If Latin trap was the latest genre of music to see a popularity spike in pop culture, other niche groups are also finding huge success. Over the last few months, there’s been a resurgence in indie bands and Afrobeat musicians that have started to break out among their respective genres, alongside Brooklyn’s drill scene, which has continuously played second fiddle to its Chicago and UK counterparts.

As the new season gets underway, here are 12 of the most promising up-and-coming artists you should check out for Fall 2019.



For Fans of: Popcaan, A Boogie Wit Da Hoodie, WizKid

Afrobeat is beginning to break into pop culture. The music subgenre has always produced innovative artists but within the last couple of years — with the help of the internet — stars such as Burna Boy, Davido, Mr. Eazi and more are making lasting impacts outside of Africa and on major music charts around the world. One of the newest faces of the scene is , a 26-year-old DIY artist who’s becoming the face of the 1990s baby creatives scene coming out of Nigeria. Born Osayaba Andrew Ize-Iyamu, the reclusive talent is a paradigm of a cultural melting pot, blending lo-fi nostalgia with a fusion of his Nigerian roots and western influences. His debut album, Mandy & The Jungle, is the sound that will lead the alternative music scene coming of West Africa.










For Fans of: Lil Tjay, Mr. Eazi, Young Thug

Just 18 years old, has a future as bright as any new artist in any genre. Birthed from humble beginnings in Benin City, Nigeria, is a part of the new Afrobeat generation that’s blending traditional West African sound with influences from reggae and trap music, making a sound that resonates with a wide range of listeners. After dropping his breakout single “‘Dumebi,” which collected over four million YouTube views, and releasing two new mixtapes — his self-titled EP in March and Freestyle EP this past July — it isn’t a question of if he’ll become a star, it’s how fast



Laundry day










For Fans of: Brockhampton, Ryan Beatty

The dream of breaking out after forming a band in high school with your best friends isn’t a hope many of us cling to these days. But LAUNDRY DAY, a quintet from Hell’s Kitchen in Manhattan, is just that and has the potential to be huge. Sawyer Nunes, Etai Abramovich, Jude Ciulla, Henry Weingartner and Henry Pearl are all high school seniors at the Beacon School by day, but moonlight as an up-and-coming band with the Jedi Master of Music himself, Rick Rubin, acting as their mentor. Three albums in, with HOMESICK being their best and most recent project, LAUNDRY DAY has chops to become something more than a high school dream.



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For Fans of: Death Grips, The Heist, Rage Against The Machine

Black Midi, a band from London that consists of Geordie Greep, Matt Kwasniewski-Kelvin, Cameron Picton and Morgan Simpson, is the most exciting new group to come out from across the pond, and has already received universal praise for their debut album Schlagenheim. After KEXP’s 26-minute video of them went viral, the potential was evident. Once they were given the proper studio setting to create a polished product, the quartet made one of the best albums of the year.












For Fans of: Rowdy Rebel, Sheff G, Skepta

New York’s drill scene has been prospering regionally in New York City but never as big as its Chicago and UK counterparts. However, — a Panamanian rapper from Canarsie, Brooklyn — is the newest star within the scene that’s turning heads and causing mass hysteria outside burrough musically. With a voice that will make James Earl Jones jealous, dropped one of the songs of the summer with “Welcome to the Party.” But don’t call him a one-hit wonder — his newest tape, Meet The Woo, is nine songs of gritty, unadulterated punch-you-in-the-mouth music.



lil tecca










For Fans of: Travis Scott, YNW Melly, PNB Rock
Lil Tecca, the teenage wonder of 2019, is the breakout star of the year. Barely old enough to drive, the Queens-bred native’s single “Ransom” is making its way to be one of the biggest records of the year. Everything this kid has put out has been gold. From “Molly Girl” to “Love Me,” to “Did It Again,” Tecca has a penchant for crafting intoxicating melodies that flows on just about any beat thrown his way, a la Travis Scott. He’s young and a bit raw, but if he can link up with the right producer and get the right totalage, the sky’s the limit






For Fans of: YG, Nipsey Hussle, ScHoolboy Q
With just a handful of SoundCloud releases and popular, fast-rising music videos on YouTube on his resume,  is already at the top of the current class of new and young talent tearing up the West Coast streets and speakers. As songs like “Trust My Instincts” and “40 Show” prove, the Compton representative is a master of effective, menacing gangsta-rap trigger-talk. Outside of a small handful of already-established local heroes,  stands as one of 2019’s likely breakout stars.





For Fans of: Nipsey Hussle, Mozzy, Jay Rock
For the past year, the southern California-reared duo of  have unleashed a flurry of exceptionally impressive freestyles on Instagram and showcased an imitable chemistry on their collaborative Devils & Demons EP. When it comes to the combination of raw talent and aggressive delivery, you won’t find a more skilled pair of emcees in the West Coast’s current street-rap landscape. California has produced legendary pairings since the days of Tha Dogg Pound, and now  stand poised to hold this era’s title.



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For Fans Of: Sada Baby, Drakeo the Ruler, Valee
With the current flood of new talent pouring from Detroit’s contemporary rap scene, the Motor City is making a pretty strong case for hip-hop’s greatest regional stronghold. Among that ever-growing and evolving crop of capable up-and-comers,  stands out as one of the most likely young Detroit rappers to become a star in the coming months. Having made an impact through a handful of successful videos on YouTube and his recent Mr. Percent Perfect, Smoove is on the cusp of an imminent national breakthrough




For Fans Of: NBA YoungBoy, Kevin Gates, DaBaby
Earlier this year,  served up one of this year’s biggest breakout hits with “Shotta Flow.” Now, with nearly 100 million YouTube views for that single’s video under his belt and a major label deal currently propelling him to greater and greater heights, the skilled Memphis rapper is already on his way to being one of the most successful young up-and-comers in his craft. With less than a year of mainstream acceptance,  has also already earned a platinum plaque, adding yet another impressive feat to his name.




For Fans of: Kendrick Lamar, Schoolboy Q, Playboi Carti
At the age of 18, Baby Keem has already left his sonic signature on projects like ScHoolboy Q’s CrasH Talk, Jay Rock’s Redemption and the critically-acclaimed Black Panther soundtrack. Some of the rap industry’s strongest heavy-hitters, like producers Cardo, DJ Dahi and Sounwave and music business mastermind Brock “Brocky Marciano” Korsan, have thrown their support behind him, nearly ensuring a successful career ahead of him. With an almost indescribable mix of melodic-yet-unpredictable flows and off-kilter, low-slung production forming the backbone of his current sound, Baby Keem is already laying the foundations for a lane in which only his output can fill.
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