Fire tunes that will make you move.
New Gen is HYPEBEAST’s new series that spotlights the most promising up-and-comers in the music game. Every season, we will highlight 10 of the most talented and/or buzzworthy new artists from all corners of the globe, across all genres.
If Latin trap was the latest genre of music to see a popularity spike in pop culture, other niche groups are also finding huge success. Over the last few months, there’s been a resurgence in indie bands and Afrobeat musicians that have started to break out among their respective genres, alongside Brooklyn’s drill scene, which has continuously played second fiddle to its Chicago and UK counterparts.
As the new season gets underway, here are 12 of the most promising up-and-coming artists you should check out for Fall 2019.
For Fans of: Popcaan, A Boogie Wit Da Hoodie, WizKid
Afrobeat is beginning to break into pop culture. The music subgenre has always produced innovative artists but within the last couple of years — with the help of the internet — stars such as Burna Boy, Davido, Mr. Eazi and more are making lasting impacts outside of Africa and on major music charts around the world. One of the newest faces of the scene is Santi, a 26-year-old DIY artist who’s becoming the face of the 1990s baby creatives scene coming out of Nigeria. Born Osayaba Andrew Ize-Iyamu, the reclusive talent is a paradigm of a cultural melting pot, blending lo-fi nostalgia with a fusion of his Nigerian roots and western influences. His debut album, Mandy & The Jungle, is the sound that will lead the alternative music scene coming of West Africa.
For Fans of: Lil Tjay, Mr. Eazi, Young Thug
Just 18 years old, Rema has a future as bright as any new artist in any genre. Birthed from humble beginnings in Benin City, Nigeria, Rema is a part of the new Afrobeat generation that’s blending traditional West African sound with influences from reggae and trap music, making a sound that resonates with a wide range of listeners. After dropping his breakout single “‘Dumebi,” which collected over four million YouTube views, and releasing two new mixtapes — his self-titled EP in March and Rema Freestyle EP this past July — it isn’t a question of if he’ll become a star, it’s how fast
For Fans of: Brockhampton, Ryan Beatty
The dream of breaking out after forming a band in high school with your best friends isn’t a hope many of us cling to these days. But LAUNDRY DAY, a quintet from Hell’s Kitchen in Manhattan, is just that and has the potential to be huge. Sawyer Nunes, Etai Abramovich, Jude Ciulla, Henry Weingartner and Henry Pearl are all high school seniors at the Beacon School by day, but moonlight as an up-and-coming band with the Jedi Master of Music himself, Rick Rubin, acting as their mentor. Three albums in, with HOMESICK being their best and most recent project, LAUNDRY DAY has chops to become something more than a high school dream.
For Fans of: Death Grips, The Heist, Rage Against The Machine
Black Midi, a band from London that consists of Geordie Greep, Matt Kwasniewski-Kelvin, Cameron Picton and Morgan Simpson, is the most exciting new group to come out from across the pond, and has already received universal praise for their debut album Schlagenheim. After KEXP’s 26-minute video of them went viral, the potential was evident. Once they were given the proper studio setting to create a polished product, the quartet made one of the best albums of the year.
For Fans of: Rowdy Rebel, Sheff G, Skepta
New York’s drill scene has been prospering regionally in New York City but never as big as its Chicago and UK counterparts. However, Pop Smoke — a Panamanian rapper from Canarsie, Brooklyn — is the newest star within the scene that’s turning heads and causing mass hysteria outside burrough musically. With a voice that will make James Earl Jones jealous, Pop Smoke dropped one of the songs of the summer with “Welcome to the Party.” But don’t call him a one-hit wonder — his newest tape, Meet The Woo, is nine songs of gritty, unadulterated punch-you-in-the-mouth music.